10/4 Rum
Raise a glass to the Kiwi way of life.

Ten Four Rum celebrates the natural beauty of New Zealand, inspired by special places to savour the fading warmth of the day with a superb drink in hand. In line with the Kim Clifford brand, the Ten Four name came from founder Nick’s friend and mentor, Duncan, who was born on 10th April.

The native bush inspired illustration pays homage to New Zealand’s print-making icons, and is elevated with copper foil and an emboss on a premium, uncoated stock. The light aqua colour scheme references New Zealand’s painted weatherboard baches (shacks). The label captures the beauty of New Zealand and celebrates those quiet moments shared with friends.

This is a Single Double project, New Zealand’s award winning drinks packaging agency.